Adopting a lean approach to stakeholder management and engagement – an optimised global SFA function.

With an imminent structural re-organisation, our client sought to identify lean Sales Force Automation (SFA) options for their branded generics division to retain efficiency whilst ensuring fit for purpose service provision.

Eradigm undertook an extensive strategic procurement review of SFA vendors and provided market-specific recommendations, enabling our client to effectively optimise their SFA functionalities across 27 markets through engagement with an optimised set of vendors.