In today’s increasingly competitive biopharma landscape, traditional ‘clinically based’ value propositions no longer cut it. A much broader armoury of strategic and tactical approaches is needed to build lasting value around new or existing products and portfolios. With the customer landscape expanding from the traditional physician base, so has the range of purchase criteria that need to be satisfied. Stalled by cultural inertia, many businesses struggle with this transition from entrenched strategies to understanding and embedding this new reality.
Impactful answers for biopharma’s most demanding questions
Eradigm was founded by Patrick Romano and Marcus Deans to help organisations better understand and address this transition. By combining our extensive consultancy and client-side pharma experience with the ambition to continue to create and build an elite team of consultants, we help life science companies navigate and tap into increasingly complex value channels.
Working closely with you, we address the toughest and most complex of strategic challenges, answering the right questions to unlock opportunities for sustained growth. By challenging assumptions and co-creating briefs, we develop strategies and recommendations that ultimately deliver greater competitive and commercial advantage for our clients and their businesses.
Creating impact, delivering value
We are deliberately selective about the clients we work with and the projects we take on, engaging where we know we can create impact, deliver real value and improve business outcomes. We think and act faster and are always rigorous, professional and diligent in our approach.
Since our launch in 2016, we have gained the on-going trust of many major clients; from multinational pharmaceutical and medtech companies, to established biotechs, private equity and venture capital firms, who once with us, stay with us. These clients find our rigorous but flexible approach both refreshing and highly effective, but most importantly our work allows them to make business critical decisions with confidence.
Today we are a rapidly growing team of expert consultants working across the life sciences and in the last 2 years have delivered in excess of 50 projects to 13 different clients, in 22 countries across 4 continents.