Senior Consultant

Fergus Kennedy

Focus Therapy Areas: Oncology, Haematology, Neuroscience, Immunology

Specialist Expertise: Cell & Gene Therapy, Personalised Medicine, Value-Based Healthcare

Education: BSc Biological Science University of Oxford (First Class); MPhil Bioscience Enterprise University of Cambridge (Distinction)

What is your focus at Eradigm?

I bring extensive experience in delivering impactful Market Access and Competitive Intelligence projects to drive asset-level, therapy area, and corporate strategy. My focus is to ensure our work is genuinely meaningful and communicated effectively to move the conversation forward.

Who do you work with?

I work predominantly with global brand teams, intelligence & strategy leads, and senior leadership across top 20 biopharma companies and innovative biotech. In 2020, I was seconded in the Cross-Portfolio Strategy team of Roche/Genentech, working directly with SVPs to shape global strategies for China and Digital Transformation.

What is your specialist expertise, and what types of projects do you work on?

I have both broad commercial experience and specialist expertise, including cell & gene therapy (autologous, allogeneic), personalised medicine (digital therapeutics, next-gen diagnostics) and value-based healthcare. My extensive portfolio of projects includes global CI monitoring in cell therapy, payer landscaping in oncology, and strategic workshops in personalised medicine. 

What did you do before Eradigm?

Before joining Eradigm, I gained business development experience in AstraZeneca and GSK, and as a consultant for tech transfer office Cambridge Enterprise and cancer diagnostic innovator Owlstone Medical. 

What are your passions outside of work?

Outside of work, I’m passionate about global health, entrepreneurship and conservation, previously conducting tropical ecology field work in the spectacular Danum Valley in Borneo. I am also an avid reader of, and listener to, anything related to science, technology, economics, and sociology.

Senior Consultant

Javier Vega

Focus Therapy Areas: Oncology/Haematology, Rare Diseases, Immunology 

Specialist Expertise: Commercial Strategy, Beyond-The-Pill Solutions, Pricing & Market Access, Lifecyle Management & Peri-LOE Strategy

Education: MEng Chemical Engineering University of Bath

What is your focus at Eradigm?

I work with senior clients to identify creative clinical and non-clinical commercial strategies to enter, dominate, or defend their positions across both established and emerging therapeutic areas. I focus on co-creating and leading impactful projects alongside clients and facilitating cross-functional strategic workshops that ultimately enable meaningful internal discussions and drive real change.

Who do you work with?

I work most closely with global and regional commercial brand leads, as well as franchise-wide CI and Market Access leaders across top 20 biopharma and MedTech companies. In the past year, I have facilitated multiple strategic workshops that bring together global cross-functional teams at multiple altitudes to generate, refine, and strengthen their competitive positioning in the market.

What is your specialist expertise, and what types of projects do you work on?

My expertise lies in bringing diverse sources of insights from various stakeholders (clinical, commercial, access) through both CI and Market Research, to identify sources of differentiation and craft holistic clinical and non-clinical strategies. The projects I lead fall across global CI engagements (e.g. cell & gene therapy launch), strategic opportunity assessments (e.g. telehealth in lifecycle management), and Global Market Access (e.g. payor value landscaping & value messaging).

What did you do before Eradigm?

Before joining Eradigm, I spent 18months building my commercial Life Sciences portfolio with PA Consulting, working across R&D strategic landscaping and large-scale implementation projects. Prior to this, I obtained my first-hand technical experience with Pfizer in drug product design. 

What are your passions outside of work?

The pandemic has forced me to reimagine two longstanding passions of mine: reigniting my love for different cultures through the art of cooking, and appreciation for theatre/musicals through at-home viewings. Since completing my research in the space, you will also find me avidly tracking the progress and breakthroughs of the ongoing cultured meat industrial revolution.

Consultant

Victoria Blackbeard

Focus Therapy Areas: Oncology, Immunology, Cardiovascular 

Specialist Expertise: Cell & Gene Therapy, Pre- and Post-Launch Beyond the Pill Strategy, Innovative Clinical Trial Design 

Education: BScEng Chemical Engineering, University of Cape Town (First Class); MPhil Bioscience Enterprise University of Cambridge (Distinction)

What is your focus at Eradigm?

I deliver strategic commercial opportunity assessments to enhance product launch and lifecycle management decision-making processes within undefined or highly competitive environments. My focus is on the identification of new areas of value for patients, prescribers and payers and building trust with key stakeholders within the life sciences ecosystem. 

Who do you work with?

I collaborate with directors of market insights, analytics and marketing as well as work closely with global product and corporate development leads within top 20 pharma and biotechs, with my readouts often featuring combination of cross-functional global and affiliate stakeholders. 

What is your specialist expertise, and what types of projects do you work on?

I have worked within the cell & gene therapies space since 2019 on project spanning global CI coverage (alerts, conferences, strategic roundtables), next-gen manufacturing and delivery models as well as policy development under Europe’s largest industry association. Alongside this, I have developed cross-indication expertise in US & EU beyond-the-pill strategy and executional tactics (CI & Market Research).  

What did you do before Eradigm?

Prior to Eradigm, I helped define the go-to-market strategy for a Cambridge-based health tech startup, Heartfelt Technologies, and worked as a design engineer for Southern Implants, a specialist global medical devices company.

What are your passions outside of work?

Outside of work, I’m passionate about fitness and wellbeing (healthy body, healthy mind), travelling, new experiences as well as spending quality time with friends and family. 

Consultant

Nikoletta Gkatza

Focus Therapy Areas: Oncology, Immunology, Rare Diseases, MedTech

Specialist Expertise: Corporate Strategy, Market Access, Clinical Trial Design, Non-clinical Differentiation, Digital Innovation

Education: BSc Biology (with a Year-In-Industry) – University of York; PhD Stem Cell & Cancer Genetics – University of Cambridge

What is your focus at Eradigm?

I bridge my scientific background with commercial expertise to deliver on projects involving Competitive Intelligence, Corporate Strategy or Market Access to challenge and shape broad-level strategy. My main focus is to become a thought partner to our clients and ensure that we continue adding value to every discussion across the business (including Eradigm). 

Who do you work with?

I primarily work with global intelligence & strategy leads, therapeutic area or brand-level directors across top 20 biopharma, medtech and innovative biotech. My projects focus on working together with the teams to solve current challenges, help them differentiate and plan effectively ahead of competitive or industry-wide events. 

What is your specialist expertise, and what types of projects do you work on?

I work across a range of CI monitoring, competitive benchmarking and workshops, and specialise in projects related to corporate strategy (cross portfolio, transformation, portfolio development), Market Access, clinical trial design (novel designs, accelerated or platform trials) and non-clinical differentiation (medical affairs, beyond-the-pill offering).

What did you do before Eradigm?

Before joining Eradigm and following my PhD, I completed a short Post-doc at the University of Cambridge, while in parallel building on my business acumen and consulting skills by contributing to various Consulting societies and attending Cambridge Judge Business School events.

What are your passions outside of work?

Outside of work you will likely find me hiking, playing/watching basketball or tennis, or reading a good book! I am generally passionate about all things innovation, learning about start ups and companies’ journeys and always on the hunt to add to my podcast list! 

Consultant

Allison Hills

Focus Therapy Areas: Oncology, Haematology, Neuroimmunology, Vaccines

Specialist Expertise: Value-Based Healthcare, Personalised Medicine, Cell & Gene Therapy

Education: BSc Pharmacology, University of Dundee (First Class); PhD Translational Cancer Genetics and Technology (Liquid Biopsy), Imperial College London

What is your focus at Eradigm?

My focus at Eradigm is to bring deep scientific expertise, clinical insight, and commercial acumen to deliver robust Market Access and Competitive Intelligence projects to my clients, driving the conversation forward and building a meaningful and collaborative approach in every engagement. 

Who do you work with?

I predominantly work with global Commercial, Market Access and Intelligence leads from Top 5 Pharma companies, and often play an intermediary role between global and affiliate teams; garnering pertinent insights from local teams to ensure that global strategic decision-making is informed and appropriate, maximising the potential for success. I have also worked closely with start-ups, biotech, and policymakers. 

What is your specialist expertise, and what types of projects do you work on?

I have broad and diverse expertise, including that of traditional Market Access (e.g. payer value dossiers, stakeholder mapping, payer research), product lifecycle management and long-term global CI monitoring, across a range of therapy areas and geographies. This includes for branded drugs, generics, biosimilars and innovative cell & gene therapies, informing decision-making at product, franchise, and corporate level. Specialist expertise include value-based healthcare, cell therapy (development, manufacturing, operations), ATMP regulation (hospital exemption) and vaccines for infectious diseases. 

What did you do before Eradigm?

Before joining Eradigm, I worked across a variety of both lab-based, academic and patient-facing, clinical settings. My most formative experience was the completion of my PhD investigating the potential use of liquid biopsy for the diagnosis and management of breast cancer; a project which kept me very close to patients and the clinic. These experiences gave me valuable insight into the complexities of pre-/clinical development, as well as the patient journey and perspectives of diverse healthcare stakeholders. 

What are your passions outside of work?

Outside of work, I am passionate about eating delicious food, going on travels, and petting cute dogs. 

Consultant

Ilaria Coppola

Focus Therapy Areas: Oncology, Haematology, Neuroimmunology, Cardiovascular

Specialist Expertise: Cell & Gene Therapy, Rare Diseases, Digital Health

Education: BSc Biotechnology with a Year in Research, Imperial College London (First Class); MPhil Bioscience Enterprise University of Cambridge

What is your focus at Eradigm?

My focus is delivering high impact strategic insights at brand-level through peri-launch and post-launch Competitive Intelligence work, which includes attendance to leading therapy area conferences. My primary objective is providing value to the client with a meaningful so what? to ensure our contribution truly serves to identify future directions and tangible next steps.

Who do you work with?

My clients mainly include global CI managers, global and affiliate brand teams as well as senior strategic leaders across the top 15 biopharmaceuticals companies. On several occasions, my work has also exposed me to senior executive members from those organisations.

What is your specialist expertise, and what types of projects do you work on?

During my time at Eradigm, I have specialised in understanding the scientific and commercial value of cell & gene therapy (autologous, allogeneic), digital healthcare (digital therapeutics, screening algorithms) and rare neuroimmunological diseases. Within these fields, I have worked in CI monitoring projects, global technology landscaping and strategic workshop facilitation.

What did you do before Eradigm?

Before joining Eradigm, I interned in the Business Development Operations division at AstraZeneca, where I researched the regulatory and pricing interdependencies between European and International markets. 

What are your passions outside of work?

I am deeply curious about pretty much everything that happens around me, be it international politics, pop Instagram culture or a new restaurant that just opened down the road. However, my favourite ways of tetrising my free time include urban exploration, dinner hosting, swimming and 70s Italian thriller movies.

Senior Associate Consultant

Gala Farooq

Focus Therapy Areas: Oncology, Haematology, Endocrinology, Immunology, Neuroscience 

Specialist Expertise: Cell & Gene Therapy, Partnering, Beyond-the-Pill and Digital Services 

Education: PhD in Investigative Medicine Imperial College London, BA (Hons) in Biological Sciences University of Cambridge 

What is your focus at Eradigm?

My focus is on leading high-impact Strategic and Competitive Intelligence projects, to inform and guide commercial strategy at both an asset and a cross-portfolio level. My aim is to drive meaningful conversations for our clients, which ultimately shape the future of healthcare.

Who do you work with?

I work predominantly with senior executives, global brand leads and Competitive Intelligence leads across top 20 biopharma companies. 

What is your specialist expertise, and what types of projects do you work on?

My work spans specialist technologies such as cell and gene therapies, as well as cross-portfolio projects which shape overarching corporate strategy. My broad portfolio includes global CI monitoring in oncology, optimising launch via service offerings in immunology, and redefining cross-portfolio business development strategies. 

What did you do before Eradigm?

Before joining Eradigm, I completed my PhD in Investigative Medicine, where I led development of a novel therapeutic for Type 2 Diabetes and Obesity from candidate selection to Phase 1 trials. I also worked at GLG, where I developed strong skills in primary research, and gained commercial experience with Amgen.

What are your passions outside of work?

Outside of work, I am a theatre aficionado, and am an avid reader/watcher of all things Chekov, Beckett and Pinter. I am also a keen traveller, and love exploring new cultures and cuisines.

Senior Associate Consultant

Laura Haden-Smith

Focus Therapy Areas: Infectious Diseases, Haematology, Neuroscience, Rheumatology, Dermatology

Specialist Expertise: Cell & Gene Therapy, CAR-T Manufacturing, European Pricing & Reimbursement, Disruptive Technologies, Portfolio & Investment Strategy

Education: BSc Chemical Engineering, University of Cape Town (First Class); MPhil Bioscience Enterprise, University of Cambridge

What is your focus at Eradigm?

My key focus is to help clients critically assess the impact of novel developments within the cell & gene therapy space. Stemming across cellular advancements, enabling technologies, manufacturing platforms or Market Access models; I help deliver realistic strategic recommendations. 

Who do you work with?

I typically engage with either cross-portfolio or therapeutic area-centric Competitive Intelligence leads across top 20 biopharma companies. 

What is your specialist expertise, and what types of projects do you work on?

I have worked on projects which address client needs at varying altitudes between company-wide pharma vision to brand-level strategy. More recently, I have been developing myself as a cell therapy specialist through projects such as characterising pricing & reimbursement models for CAR-Ts in Europe or global CI-monitoring for oncology disruptive players-to-watch. My extensive portfolio of projects includes global CI COVID-19 monitoring, launch strategy assessment for a first-in-disease DMT in neuroscience, and strategic brand wargames in rheumatology and dermatology. 

What did you do before Eradigm?

Prior to Eradigm, I worked for management consulting firms Accenture (in Johannesburg) and Efficio Consulting (in London and San Francisco), growing my consulting core capabilities and learning to apply these to a diverse range of client problems.

My segue into life sciences was sparked by my undergraduate thesis focusing on vaccine manufacturing. This inspired me to pursue a masters in the field, for which I was awarded the Standard Bank Chairman’s Scholarship to attend Cambridge University in 2018. 

What are your passions outside of work?

I spend most of my free time rowing, training for Henley Women’s Regatta. When not in a boat, I enjoy hiking the countryside, cycling to Windsor for cinnamon buns or touring London to find the best dumplings. I am also a passionate Lord of the Rings, Harry potter and Star Wars fan.  

Senior Associate Consultant

David McBay

Focus Therapy Areas: Oncology, Haematology, Immunology

Specialist Expertise: Cell & Gene Therapies, Digital Therapeutics, Value-Based Healthcare

Education: PhD Institute of Cancer Research; MSci Genetics University College London

What is your focus at Eradigm?

My focus is on delivering the highest quality of personalised, impactful research and insights that align with our client’s priorities to drive significant impact in Competitive Intelligence and Market Access. I work more often in clinically-focussed Competitive Intelligence, particularly to inform cell & gene therapy strategy.

Who do you work with?

I work with global Market Access, Competitive & Market Intelligence & Brand team leads across top 10 biopharma companies, in addition to cell and gene therapy focussed biotech. I have also recently worked with senior biopharma leadership on broader corporate strategy.

What is your specialist expertise, and what types of projects do you work on?

Global CI, particularly in the US for oncology and immunology; Global Market Access for cell and gene therapies; ‘beyond the pill’ commercial strategy and digital therapeutic corporate strategy are personal areas of expertise.

What did you do before Eradigm?

Before joining Eradigm, I undertook a PhD in DNA Damage Repair & Radiotherapy at the ICR, a particularly unique university given its biopharma industry partnerships and translational focus. I complimented my scientific studies by gaining commercial exposure through direct involvement on the ICR’s Board of Trustees. 

What are your passions outside of work?

Outside of work, I’m passionate about a five-a-side kayaking team sport called ‘Canoe Polo’, competing at an international level, including the CPSL Super League. I also have a love for conservation and travelling that I combine through amateur wildlife photography.

Associate Consultant

Zara Liew

Focus Therapy Areas: Oncology, Neuroscience, Immunology

Specialist Expertise: Cell & Gene Therapy, Healthcare Algorithms, Commercial Opportunity

Education: BSc Biomedical Sciences Imperial College London (First Class); MSc Public Health The London School of Hygiene and Tropical Medicine (Merit)

What is your focus at Eradigm?

I deliver meaningful and detailed Competitive Intelligence and Commercial Strategy across various projects to inform asset-level and therapeutic area decision making. My focus is to condense large volumes of research into actionable insights and recommendations tailored for our clients. 

Who do you work with?

I predominantly work with global brand teams to disseminate strategies across country affiliates, as well as intelligence & strategy leads. I have experience with an up-and-coming biotech to communicate their unique value to potential investors, including a venture capitalist arm of a top 20 pharmaceutical company.

What is your specialist expertise, and what types of projects do you work on?

I have extensive experience in cell & gene therapy (manufacturing, commercial), immuno-oncology, and beyond-the-pill offerings. My broad portfolio of projects includes long-term CI monitoring in disruptive cell therapies and multiple sclerosis, an implementation guide for a healthcare algorithm, and commercial opportunity assessments in oncology. 

What did you do before Eradigm?

Prior to Eradigm, I strengthened my understanding of healthcare systems and resource allocation as an academic public health researcher. I built my commercial acumen as a co-founder of a facial micro-biome screening service, which had won a national innovation competition. 

What are your passions outside of work?

I am a sports enthusiast and am especially fascinated by the psychological, medical, and scientific aspects that improve athlete performance. I also enjoy keeping up to date with exciting entrepreneurship in the global health and food sustainability space.

Associate Consultant

Nathanael Green

Focus Therapy Areas: Oncology, Haematology, Immunology

Specialist Expertise: Cell & Gene Therapy, Pricing Strategy, Market Access and Personalised Medicine

Education: BSc Biochemistry, Cardiff University (Upper Second Class); MSc Drug Development Sciences, King’s College London (Distinction)

What is your focus at Eradigm?

To drive forward my passion for deciphering the true value of innovative healthcare products to provide strategic insights and solutions for impactful Market Access launch strategies. Working across a wide range of asset-level and Corporate Strategy projects, and Global Competitive Intelligence Monitoring, my aim is to deliver top-tier impactful recommendations and strategies to drive success for our clients.

Who do you work with?

I predominately work with global franchise teams, Market Access and commercial strategy leaders and senior leadership teams of top 15 biopharmaceutical and biotech companies.

What is your specialist expertise, and what types of projects do you work on?

My expertise lies within Cell & Gene Therapies and Market Access Excellence. My project portfolio has focused on several key areas, including cell & gene therapies (launch excellence, manufacturing and commercial strategy), pricing strategies (pre-launch and LOE), CI monitoring and Market Access Strategy & Access.

What did you do before Eradigm?

Before joining Eradigm, I gained Market Access experience as part of the Life Sciences Strategy & Access team at BearingPoint, where I contributed to several projects focusing on topics ranging from oncology to AI in healthcare. Prior to this, I presented my dissertation research on the Pharmacoeconomics and Market Access of Orphan Drugs as a finalist at the ISPOR 2019 conference.

What are your passions outside of work?

Outside of work, I enjoy long distance running, having completed numerous half and full marathons, and am a keen skier. I am also a passionate cook and love a wide range of music.

Associate Consultant

Matthias Lee-Hifler

Focus Therapy Areas: Oncology, Haematology, Immunology

Specialist Expertise: Cell & Gene Therapy, Digital Healthcare, Beyond-the-Pill Patient Services

Education: Joint Honours BSc Biological Sciences and Business Management Imperial College London 

What is your focus at Eradigm?

My role at Eradigm focuses on bringing forth impactful and insightful recommendations to clients, through contextual analysis supported by primary and secondary research. I place client value at the core of my day-to-day initiatives across Commercial Strategy and Competitive Intelligence.

Who do you work with?

I predominantly work with global brand teams and cross-market CI teams to drive commercial strategies across top 20 biopharma companies. I am equally accustomed in facilitating alignments between global and affiliate teams, such as in a recent project aimed at assessing the opportunity of telehealth tools within the post-COVID era. 

What is your specialist expertise, and what types of projects do you work on?

I have in-depth experience in all aspects of cell therapy, beyond-the-pill services for biological drugs, and a strong knowledge base in digital health which has been developed through global CI monitoring projects for commercial and clinical CAR-T assets, a telehealth opportunity assessment in haematology, and patient services assessments for immunological conditions.  

What did you do before Eradigm?

Prior to joining Eradigm, I worked in business transformation at Firmenich as part of their Strategy & Alliances group, where I was heavily engaged in corporate restructuring, operational model design and Competitive Intelligence. 

What are your passions outside of work?

Outside of work, I enjoy playing basketball and learning about everything related to South-East Asian culture. I am equally passionate about anything related to entrepreneurship, education, and technology, which led me to organize the Imperial College TEDx conference back in 2018. 

Associate Consultant

Joyeeta Rahman

Focus Therapy Areas: Rare Disease, Neuroscience, Immunology

Specialist Expertise: Pre-Clinical Development, Cross-Portfolio Strategy, New Market Entry

Education: BSc Biomedical Science University College London (First Class); PhD Child Health Research University College London

What is your focus at Eradigm?

My main areas of focus at Eradigm are commercial strategy and Competitive Intelligence. I help make sense  of complex competitive landscapes and ensure that intricate datasets are brought together in a cohesive manner, such that opportunities and threats can be readily identified, and strategic decisions can be actioned. 

Who do you work with?

I work predominantly with strategy & intelligence leads, global brand managers, and senior leadership across Big Pharma and small to mid-size Biotech. This year, I have worked with the brand team of a Top 10 Biopharma to assess the competitive landscape of emerging neurology markets.

What is your specialist expertise, and what types of projects do you work on?

I have a breadth and depth of experience in therapeutic area strategy from high-level cross portfolio to niche rare disease. My extensive portfolio of projects includes global CI monitoring in Alzheimer’s disease, competitor pipeline development benchmarking, and strategic workshops in neuro-immunology. 

What did you do before Eradigm?

Prior to Eradigm, I completed a PhD, investigating new diagnostic and therapeutic approaches for a rare paediatric disease. To build up my commercial acumen, I also worked as a science advisor for nutrition start-up, Nell Health.

What are your passions outside of work?

I’m an avid cook (I make everything from scratch) and also enjoy mountain trekking (I’m from the Rockies). In my spare time, I keep up to date on exciting content around novel therapies, digital health, and diversity and inclusion. 

Associate Consultant

Anna Forbes

Focus Therapy Areas: Haematology, Immunology, Respiratory

Specialist Expertise: Cell Therapy, Immunotherapy, Beyond the Pill Strategy 

Education: BSc Biology, University of York; MPhil Therapeutic Sciences, University of Cambridge

What is your focus at Eradigm?

I conduct commercial opportunity assessments and competitive analyses to support our clients’ pipeline and product launch strategy. In my work, I focus on rigorous analysis and the identification of unique opportunities which lays the foundation for impactful recommendations and discussions around optimal next-steps. 

Who do you work with?

I collaborate with scientific and commercial teams across top 20 pharma companies, often drawing on conversations I’ve had with key opinion leaders to understand challenges and next-gen innovations to address these within the wider industry. 

What is your specialist expertise, and what types of projects do you work on?

I specialise in novel drug modalities including cell and antibody-based therapies. My growing project portfolio includes opportunity and gap assessments (Oncology), CI Monitoring (Respiratory) and Market Research (Immunology) projects. 

What did you do before Eradigm?

I previously worked at GSK and Merck KGaA, where I supported strategic partnerships and initiatives, and completed a short stint at Schlich Patent Attorneys. 

What are your passions outside of work?

I am interested in everything tech-related and enjoy running, baking and painting. 

Associate Consultant

Celine Goh

Focus Therapy Areas: Oncology, Ophthalmology, Rheumatology, Immunology

Specialist Expertise: Cell and Gene Therapy, Product Lifecycle Management

Education: BSc Medical Sciences with Surgical Sciences (First Class); MBBS Bachelor of Medicine, Bachelor of Surgery

What is your focus at Eradigm?

I bring my advanced clinical expertise and strategic mindset to support pharmaceutical clients in developing tailored product and portfolio strategies through targeted Market Research, insightful analyses and Competitive Intelligence Monitoring. My focus is to create value for both clients and their end consumers; patients.

Who do you work with?

I work with brand and franchise leads, healthcare access partners, and learning and development managers, from Top 10 Pharma companies, and across a range of therapeutic areas.

What is your specialist expertise, and what types of projects do you work on?

I have extensive commercial experience within the  cell and gene therapy space and more broadly, in product lifecycle management. My diverse and growing portfolio of projects includes global Competitive Intelligence Monitoring of major cell therapy players, market landscaping in ophthalmology and oncology, and the conduct of strategic workshops for cross-functional brand teams, in rheumatology. 

What did you do before Eradigm?

Prior to joining Eradigm, I worked as both a medical doctor working for the NHS, and a medical writer for a healthcare communications agency, gaining strong expertise in developing communication strategies for pharmaceutical clients. 

What are your passions outside of work?

Outside of work, I enjoy the arts and culture scene in London. I am also an enthusiastic explorer of World Heritage sites and an avid reader of literary fiction. 

Associate Consultant

Antoine Coum

Focus Therapy Areas: Oncology, Neuroscience, Cardiovascular, Infectious Diseases

Specialist Expertise: Patient Services, Competitive Benchmarking, Market Access

Education: MSc Biochemical Engineering Ecole Nationale Supérieure de Chimie de Montpellier, MSc Cancer Biology Université de Montpellier II, PhD Developmental Neurobiology King’s College London

What is your focus at Eradigm?

I provide valuable, strategic insights through the synthesis of information from highly relevant secondary research resources and conduct of interviews with first-class leading subject-matter experts, and aim to garner and contribute pioneering recommendations impactful for clients and patients alike.  

Who do you work with?

I partner with a range of stakeholders, including commercial and global brand teams, from both Big Pharma and mid-sized companies. I actively look to work alongside innovative oncology and healthcare technology organisations to promote a patient-centric approach to health and care globally.

What is your specialist expertise, and what types of projects do you work on?

I have a holistic understanding of the healthcare paradigm, from pre-clinical innovation to product life cycle management, as well as a swiss-army knife knowledge of several therapeutic areas. My rapidly growing project experience includes Global Competitive Intelligence monitoring of infectious diseases, strategic assessment of innovative patient services in rare diseases, and assessment of payer value perception of patient services in Haematology Market Access .

What did you do before Eradigm?

Before joining Eradigm, I developed BD and deep industry expertise while working at the Gerson Lehrman Group, partnering with senior executives of pharmaceutical and healthcare technology companies to engage with subject-matter experts.

What are your passions outside of work?

My main interest outside of work revolves around fitness and wellbeing through the practice of basketball and swimming, as well as any physical activity accessible. I balance over-exercising by immersing myself in physical books, with a soft spot for poetry.

Associate Consultant

Louise Mari Bautista

Focus Therapy Areas: Immunology, Oncology, Hematology

Specialist Expertise: Beyond-the-pill Strategy, Personalised Medicine

Education: BSc Molecular Biology & Biotechnology (with Latin honors), M Technology Management University of the Philippines; MPhil Bioscience Enterprise University of Cambridge

What is your focus at Eradigm?

I deliver actionable and comprehensive Competitive Intelligence and beyond-the-pill strategy across projects to navigate asset-level decision making. My focus is to translate encyclopedic levels of research into digestible insights that are custom-built to the needs of our clients. 

Who do you work with?

I primarily work with global intelligence and strategy leads across top 20 biopharma companies and specialty biotech. I have experience working directly with directors of business intelligence to communicate project findings to global affiliates. 

What is your specialist expertise, and what types of projects do you work on?

I have deep experience in beyond-the-pill offerings (e.g., patient support programs) in immunology, and competitor landscaping in precision medicine (next-gen diagnostics and digital healthcare). My extensive portfolio of projects include long-term CI monitoring in hematology, payer landscaping in oncology, and strategic workshops for precision medicine.  

What did you do before Eradigm?

Before joining Eradigm, I co-founded a technology transfer consulting firm that helps universities and early-stage startups commercialise in Southeast Asia. I also have extensive experience in conducting prior art research and patent landscape for Fortune 500 companies.  

What are your passions outside of work?

I am an art enthusiast and I work on digital drawings in my free time. I’m also deeply interested in the exciting developments in the sustainable food and alternative protein space. 

Associate Consultant

Maria Delgado

Associate Consultant

Max Schurer

Max joined Eradigm in May 2021 as an Associate Consultant, he is an Industrial Engineer and systems thinker with a passion for life sciences and improving the global health system.

Max’s curiosity for the natural world led him to pursue a degree in Molecular Biology and Biotechnology, after which he pivoted to Industrial Engineering, ultimately completing his PhD in the Health Systems Engineering and Innovation Hub at Stellenbosch University. While completing his PhD, Max developed his professional consulting skills working as an Associate for a strategy and economics firm in South Africa.

His research involved developing improved digital technologies and capabilities to alleviate problems facing the national pharmaceutical regulatory system. Max developed a capability maturity model which is the first of its kind and is currently being implemented via collaboration with the national government of South Africa. The maturity model contributes to the harmonization and interoperability of ICSR collection tools and provides guidance to marketing authorization holders and regulatory authorities on how to reach ICH E2B (R3) compliance and thereby contribute maximally to pharmacovigilance on a global scale. Max was awarded the GSK scholarship which allowed him to travel and present his work at several international conferences; he is also a published researcher in various academic publications.

Being a dual citizen of the Netherlands and South Africa, Max has been fortunate enough to travel extensively throughout the world, fostering a deep love of foreign cultures and environments. In his personal time Max can be found trekking in the great outdoors, always on the hunt for new adventures. He is a passionate amateur cook, deriving great pleasure from cooking for those around him, and enjoys experimenting with new ingredients.

Associate Consultant

Brynna Hoggard

Brynna joined Eradigm in July 2021 as an Associate Consultant, bringing extensive experience in biomedical research and a passion for global healthcare.

She holds a PhD in Cancer Biology from Barts Cancer Institute in London, part of Barts and the London School of Medicine and Dentistry. Her research was funded by the Biotechnology and Biological Sciences Research Council and focused on using technology to answer biological questions. There she was part of a multidisciplinary team of biologists and engineers, working to characterise and target a newly identified lung cancer driver mutation, and identify novel therapeutic strategies to treat it.

After completing her PhD, Brynna was awarded a grant to continue her research at Barts Cancer Institute as a postdoctoral researcher, and begin translating her research in the clinical sphere.

Prior to her academic studies, Brynna also worked in global health, where she developed tailored solutions to meet the needs of rural communities in Madagascar. There she led an initiative to improve public and environmental health through sustainable economic growth.

Outside of work, Brynna loves trying new and delicious food, as long as she doesn’t have to do the cooking. She is also an avid reader, loves taking on new knitting projects, and is learning to play the piano.

Director of People and Operations

Diala Ghandour

Focus Areas: engaging, supporting and developing Eradigm talent, ensuring sustainable growth and inclusive culture. 

Specialist Expertise: empowering and supporting leaders and employees to create fruitful and efficient working relationships, managing the business operations to generate and maintain the desired results.   

Education: Bachelor Degree in Media from Damascus University, a Masters’ Degree in Human Resource Management from Westminster University, and an Advanced Diploma in Strategic Management and Leadership. CIPD & CMI Associate Member.

What is your focus at Eradigm?

My focus is to ensure that our time is invested in the most meaningful areas of the business. I bring extensive experience in delivering strategic HR agenda and efficient Operations projects to drive the business success, increase revenues, maintain profit margins, choose the most impactful and profitable projects, and optimise overhead cost. 

Who do you work with?

I am privileged to be able to work closely with the Partners and Senior Management Team to inform our company strategy, I also enjoy working with the Consultants team on the management and operational parts of the business, and of course coordinate between the Finance team and Operations team. This means I get to work with everyone in Eradigm! 

What did you do before Eradigm?

I have over 17 years’ experience as a strategic HR Practitioner. I have worked closely with Executive Management in large Charitable, Financial and Pharmaceutical organisations, and have won a reputation as a resilient and strategic thinker, who can lead from the front and deliver success.

What are your passions outside of work?

In my spare time I love to experience new things, whether it be jumping out of a plane at 10,000 feet, horse riding or exploring new and exciting destinations both at home and abroad, I very rarely sit still.

I am passionate about where I come from, and love to cook classic home Syrian delights for family and friends to share, as well as teaching Arabic to the eager young minds of tomorrow.

HR Associate Intern

Kinza Chaudry

Education: Last year I completed my A Levels with Sociology (A*), Psychology (A) and Geography (B). Once I complete my exciting internship with Eradigm, I will be joining University of Bristol 2021 to study Sociology with a year abroad. I am looking forward to pursuing different modules during my degree including: the principles of quantitative social science and conducting research projects using secondary data.

What is your focus at Eradigm?

My focus within the Operations and HR team includes talent acquisition and managing the recruitment process, supporting employee engagement and performance reviews by designing and delivering employees surveys. I am also very much involved in building the company’s online brand, by leading the new employees LinkedIn Strategy for 2021, where I bring my fresh, creative perspective.

Who do you work with?

I am lucky to have the chance to work internally with all team members, where I support new joiners onboarding, organise exciting socials, help manage several operational tasks, and organise interviews with the consultants. Furthermore, externally, I communicate with candidates, recruitment agencies and vendors. 

What did you do before Eradigm?

Before joining Eradigm, I completed my A levels which led to me successfully secure a place at the University of Bristol. My passion for piano led me to gain 3 grades and I regularly volunteered (and still do) at a local day respite centre for the elderly. 

What are your passions outside of work? 

Outside of work, I am a keen gym goer and enjoy socialising with friends. I have recently found a passion for knitting, and I hope to master crocheting in the near future! 

HR Assistant

Lucille Chetty

Education:
I was awarded a First-Class Honors degree in Psychology from London South Bank University in July 2020. My interest in Human Resources, and People Management is what encouraged me to pursue a MSc in Organizational Psychology at Birkbeck, University of London. I believe that engaging with further study will support me in cultivating sustainable working life for myself and others. I also, have a strong understanding of UK Employment Law and have received certification for this from One Education.

What is your focus at Eradigm?

My focus at Eradigm is within the People and Operations team where I support with the recruitment process, employee engagement as well as participate in building a strong online brand for our company through LinkedIn. I am keen to help Eradigm achieve its key recruitment and employee engagement objectives. I also bring an up-to-date understanding of HR best practice from studying MSc in Organizational Psychology, where I focus on principles of Selection & Assessment, Employee Relations & Motivations and Learning and Development.

What did you do before Eradigm?

Before joining Eradigm, I worked as HR, Training and Administration Assistant for a youth club charity which allowed me to build key HR skills as well as to give back to the community through managing youth workers and volunteers from ranging backgrounds. I see great value in workplaces which are diverse and inclusive and therefore I have also worked for a neurodiversity occupational consultancy as a Coach for neurodiverse employees. In these roles, I have supported employees in building confidence and skills to reach their fullest potential at work.

What are your passions outside of work?

Outside of work, I am usually trying to learn how to cook new and interesting recipes. I love to go out for walks in nature. When I am not doing those things, I am reading fiction or self-development books.

Financial Controller

Kamila Kohoutova

Education:

Bachelor of Accounting degree from Central Queensland University, Australia.

Payroll Management and Systems

Tax Accounting

What is your focus at Eradigm?

My focus is to manage and improve Eradigm financial stability and direct the accounting operations to maintain positive revenue and continuous financial growth. I am responsible for the co-ordination and delivery all Eradigm’s day-to-day accounting and finance operations. I excel in evaluating, analysing, managing and minimising a risk and keeping stakeholders updated with regular reporting. 

Who do you work with?

I work predominantly with the Partners, Directors and Senior Management team. I am also supporting external business advisers and auditors.

What is your specialist expertise, and what types of projects do you work on?

I am experienced in implementing proper internal controls, training juniors, and managing finance team. I play an active role in formulating sound financial strategies with SMT as well as supporting the company strategy with efficient policies and processes. I am service minded with attention to detail, always keeping with deadlines. I proved sound knowledge of accounting and financial fundamentals.  

What did you do before Eradigm?

I have a wealth of financial and accounting experience, gained initially in the Europe, in Australia and then in the UK where I worked in similar positions for businesses in the technology, property, leisure and healthcare sectors.

What are your passions outside of work?

Just to have a free time for my personal projects

Finance and Office Coordinator

Pálma Szaló

Pálma joined Eradigm in 2020, having completed her PRINCE2 Project Management Practitioner course to go with her Agile PM Practitioner qualification and bringing strong experience in Finance and Operations across industries.

Her previous roles include providing financial assistance and budgeting support to the Head of Finance and Operations at a ground-breaking FinTech start-up. She handled various areas such as reporting, purchasing, processing and payroll data management. Pálma excels at multi-tasking and at wearing different hats at the same time, which allows her to hit the ground running in any new project. She is experienced in defining and implementing Finance and Operations Policies and Procedures, building efficient processes, and supporting the HR on-boarding and off-boarding operations. She is always determined to find the best solutions, tools and products that support the business in the best way possible, maintain high efficiency and achieve outstanding success in all projects she handles.

Pálma‘s diverse responsibilities include coordinating and managing different Finance tasks and supporting Eradigm’s core operations. She is taking care of the smooth running of the office, alongside managing different projects.

Outside of work, Pálma is prepping for a Wellness Body Building competition. She plans to step on stage in Summer 2021. She also loves animals, especially dogs. She takes her neighbour’s dog for a walk daily. While doing so she gets her daily steps in as well, hitting two birds with one stone.”