How do we identify, demonstrate, and realise sustainable sources of product value?

Case study 1: Basket trial label expansion               Case Study 2: Orphan disease opportunity

What do we need to do to ensure access and competitive excellence across launch markets?

Case Study 1: CAR T global access strategy               Case Study 2: Neuro Medical Affairs launch strategy

How do we maximise later-life value of this product for patients and shareholders alike?

Case Study 1: Atrial fibrillation screening               Case Study 2: Competitor LOE defence

How do we capture franchise-level opportunities and mitigate threats?

Case Study 1: Accelerating immunotherapy development               Case Study 2: Breast cancer franchise strategy

How do we operate effectively to maximise competitiveness, access and innovation?

Case Study 1: CAR T service optimisation               Case Study 2: Sales Force Automation for branded generics

How do we ensure competitive positioning at the franchise-level?

Case Study 1: Hematology franchise differentiation
              Case Study 2: Optimising professional education

How do we enable a systemically competitive organisation across therapy areas?

Case Study 1: Allogeneic cell therapy
              Case Study 2: Digital therapeutics

What do we need to do to identify, capture and nurture sources of innovation?

Case Study 1: Enhancing external innovation               Case Study 2: Consumer healthcare M&A

How can we align our vision and business model with evolving sources of value?

Case Study 1: China integrated strategy
              Case Study 2: Value-Based Healthcare strategy