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Launch, Value & Access Strategy

What are our competitor CAR T global access strategies, and how can we be better?

Our client required effective positioning to launch their CAR T assets in fast-evolving environments across the US, Europe and Japan.

We monitored and evaluated competitor CAR T pricing & reimbursement activities, alongside the fast-evolving market access and regulatory dynamics.

Over three years, our long-term partnership enabled our client to adapt their launch strategy in real time and identify non-traditional ways to differentiate from competitors.

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