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Franchise Positioning & Communication

How are we viewed in Hematology versus competitors, and how should we position ourselves?

Our client, a leading global biopharmaceutical company, sought to understand how its competitors were leveraging franchise-level communications for their strategic positioning in haematology.

We leveraged both explicit and implicit sources of messaging and imagery to provide detailed strategic communication profiles of both our client’s key competitors and their own relative positioning. This facilitated and continues to drive a strategic redesign of their franchise communications.

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© 2019 Eradigm Limited, Registered England & Wales, No. 10491826
New Derwent House, 69-73 Theobalds Road, London, WC1X 8TA

Home                  Expertise                   Our Team                   Join Us                    Contact Us

Home                  Expertise                   Our Team
Join Us                    Contact Us

© 2019 Eradigm Limited, Registered England & Wales, No. 10491826
New Derwent House, 69-73 Theobalds Road, London, WC1X 8TA

© 2019 Eradigm Limited, Registered England & Wales, No. 10491826
New Derwent House, 69-73 Theobalds Road, London, WC1X 8TA

Brand & Website design by GeoMedia          Privacy Policy