Franchise Positioning & Communication
How are we viewed in Hematology versus competitors, and how should we position ourselves?
Our client, a leading global biopharmaceutical company, sought to understand how its competitors were leveraging franchise-level communications for their strategic positioning in haematology.
We leveraged both explicit and implicit sources of messaging and imagery to provide detailed strategic communication profiles of both our client’s key competitors and their own relative positioning. This facilitated and continues to drive a strategic redesign of their franchise communications.
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