Franchise Positioning & Communication
What should we do to make our professional education more competitive?
Our client, a world-leading medical technology company, wanted to reassess their professional education model to remain competitive in the endoscopy market, where product differentiation was declining and service offerings were becoming more and more important.
We conducted an industry benchmark of competitive business and pricing models, and identified the key value-driver elements to benchmark and optimise the client’s own business model, so that they remained attractive yet competitive in this dynamic landscape.
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